American Leather

American Leather's site was designed to reflect the distinctive clean, contemporary look of their furniture. Whites and light grays were used to help draw the user's attention to the product photos, throughout the site. The clean lines and attention to detail finally helped American Leather showcase their brand like never before on the web. The newly redesigned interface and navigation was unveiled at the 2005 Spring Furniture Market.

"Since the launch of the new advertising campaign and Web site this spring, site traffic is up about 40 percent and the number of consumers asking questions or requesting more information is up more than 50 percent," said Cary Benson, president and chief marketing officer of American Leather.

Bob Timberlake

The name "Bob Timberlake" represents quality and hand-crafted products. The web site was redesigned to showcase a more inviting layout of the online product catalog. This allows for easier online purchases and helps eliminate the need for over 10,000 printed catalogs to be mailed out.

Crosby Scholars

New logo + New Brand = New Web Site. Crosby Scholars had a new logo designed, printed materials and other marketing assets handled from an marketing agency. This of course required the web site to redesigned to incorporate the bold and vivid colors of their printed materials. The design used the color white just as affectively, if not more so, than the use of the vivid colors to show the content effectively. User-centered design also allowed for easier navigation throughout the site.

You can view this project online at www.CrosbyScholars.org.

CV Products

Their old web site was not user-friendly, hard to maintain and needed to be tied to their inventory. The new site design enabled an SEO-friendly as well as user-friendly site structure. Inventory is tracked internally at their headquarters and handled through their new site with much more ease than before.

You can view this project online at www.CVProducts.com.

Gospel Baptist Church

Gospel Baptist's web site has been designed to accommodate both growth of content and of the church. One of the most highly visited areas of the site, is the Media Center, where anyone can listen to mp3s of the previous services. This was an important part of helping deliver God's word through as many channels as possible.

You can view this project online at www.GospelBC.org.

Hospice & Palliative Care, Charlotte Region

With their 30th anniversary, they decided to celebrate with launching a newly redesigned web site that showed more about the care that they provide and have been providing since the beginning. Hospice & Palliative Care has been serving the Charlotte area families and their loved ones through difficult times, since 1978.

You can view this project online at www.HPCCR.org.

ISP | America's Home for College Sports

"BE THERE." was the start of their new marketing campaign which was kicked off with a fresh and clean new web site. They have a site now that fits their personality and corporate culture.

You can view this project online at www.ISPsports.com.

Kate B. Reynolds Charitable Trust

Old web sites don't help at all, when you have newly designed marketing materials that don't match an outdated site. This issue was quickly resolved by getting some vibrant colors on the site to create consistence between offline and online brand.

You can view this project online at www.KBR.org.

Milner's Restaurant

Can't say anything bad about their old site...they didn't have one. This was a brand new site for a restaurant that's been serving great food for some time now. Not only do they have a web site, but they have a web site that really helps them stand out.

You can view this project online at www.MilnerFood.com.

podcastGO

The podcastGO network had many videos online for "on demand" viewing as well as podcast subscriptions that enabled users to be able to view at their convenience on their Ipod. All their genres, channels and shows were setup with CSS framework, allowing for custom skins to be applied for branding variety through out the site.

Sealy Corporation

Ron Jones, Sr., Chairman and CEO of Sealy, Inc., conveyed the importance of providing consumers with quality assistance: "Given that our Web site is where they often turn for information about the company and our products, we wanted to assure their experience on the site measured up to their experience with our mattresses - top of the line."

You can imagine how gratified we were to hear that Sealy had received, within weeks of their launch, emailed comments from customers like this: "You have one of the best, if not the best, and most helpful product information Web site I have ever visited. That in itself has convinced me to focus only on Sealy products. Great work on your part."

This was a major victory in terms of showcasing my design and usability skills.

Stearns & Foster

This version of the Stearns & Foster consumer site was primarily developed in Adobe Flash, with data being supplied to it from a web service. Everything about this site design was centered around showing the end-user just how and why they should purchase a Stearns & Foster mattress.

Flash was used to keep transitions between pages smooth and seamless, along with elegant animations in the background and around every corner. Not only was the site usable, but it had class and style that let you know you were on a high-end mattress information site.

Terminal Trucking Co.

Terminal Trucking really wanted to setup their online presence and allow current customers and new prospects the ability to see a top notch trucking outfit. They needed to make sure that their new web site represented them well and showed what a class act they truly are.

You can view this project online at www.TerminalTrucking.com.

Trone Public Relations

When you're part of a bigger company that already has a style/brand defined well on the web, you sometimes need to make sure you stay true to what's already in place. Such was the case for Trone Public Releations...because they were owned by Trone Advertising, which had a very clean look about their site.

A combination of Flash technology, colors, and b/w photography really help show the similarities between the two sites, but still gave Trone PR their own site.

Village Tavern Restaurant

Their old site was completely bulit in Adobe Flash, which wasn't user-friendly or SEO-friendly. They have several restaurant locations and wanted to make sure they their patrons or potential patrons knew where they could enjoy good food and good times at a Village Tavern location near them.

You can view this project online at www.VillageTavern.com.

Jefferson Pilot - OptiChoice CD

This Flash CD-ROM was developed as a means for Jefferson-Pilot's representatives to be able to sell the product "OptiChoice." OptiChoice represented 4 different types of accounts, and features DVD-like controls as well as narration. The Flash was developed within the parameters of the clients expectations and keeping in mind that this program would need to be leveraged for the next CD project.

Not only did it need to make "indexed annuities" not boring, but it also needed to explain some difficult accounts with the use of animated graphs and examples. The total length of the CD if ran from beginning to end without pausing or skipping, is approx. 15 mins.

Jefferson Pilot - OptiPoint CD

Just like the previous CD-ROM "OptiChoice," this Flash CD-ROM was developed as a means for Jefferson-Pilot's representatives to be able to sell the product "OptiPoint." OptiPoint used the same basic skeleton that was developed for OptiChoice, thus making the development time dramatically less. However the accounts weren't exactly the same, so new graphs and examples had to be recorded and animated on screen.

Not only did it need to make "indexed annuities" not boring, but it also needed to explain some difficult accounts with the use of animated graphs and examples. The total length of the CD if ran from beginning to end without pausing or skipping, is approx. 14 mins.

Symetri Sales ROI Tool

This application was developed with Flash to show the benefits of purchasing and using a Symetri custom business-to-business online application. The "ROI Calculator" allowed furniture manufacturers to put data that was not only relevant to their industry, but was focused on numbers that they entered in. Once a user had entered in their specific data, they could see the breakdown of just how much time and money could be saved by automation of their business.

Symetri Business Card Design

Design can take on many forms, this one was actually my business card for Symetri. The contact information side (front), was laid out in an intuitive, easy to use manner. The back graphic of everyone's business card, needed to tell a little bit about the individual's personality and/or their discipline.

Since I'm a designer for the web, I choose to have the caps of paint tubes, on the back of my card. Red, Green, and Blue were the colors used, so that it was in reference to the fact that I work with monitors that have only RGB values.

(And yes, I realize that most people aren't going to get that reference.)

Symetri Full Page Ad

As part of the payment for Symetri's web services, a full page, full color advertisement is given to us, in the season's playbill. This advertisment ran for two solid years with great feedback from both The Greensboro Symphony and those who attended the concerts.

If you look close you'll be able to find the symetri logo worked into the background photo.